It's My Party - Jessie J

Review

• I love the use of different sterotypes in this video, the way in which each group is in a seperate rooms and by the end of the video they are all mingling and bonding over the party. I also love the chaos in this video there is never a boring second its jam packed with footage. The fact that the video doesnt have a specific storyline either is done so well. 
• What keeps you watching is the curiousity of what is behind each door as well as the chaos, Jessie J's video tend to have a lot going on and no real storyline it makes the unique and great to watch. 
• The key thing I would take from this video is lighting and setting. Setting wise the variety in setting is great each setting fits the stereotype as well as the lighting. For the more rock and roll setting the lighting was dim and for the posh setting it was bright and colourful. 
• In relation to music videos I have learnt you dont have to have a specific storyline as long as your video fits with the lyrics, for example in this video everything is about partying.
• I would avoid the self held camera shots used in the middle of this video. Hand held shots can make it more authentic and exciting but it didnt look very good and I dont think it would look that good if we decided to use it.