Friday 30 August 2013

It's My Party - Jessie J


Review


  • I love the use of different sterotypes in this video, the way in which each group is in a seperate rooms and by the end of the video they are all mingling and bonding over the party. I also love the chaos in this video there is never a boring second its jam packed with footage. The fact that the video doesnt have a specific storyline either is done so well. 
  • What keeps you watching is the curiousity of what is behind each door as well as the chaos, Jessie J's video tend to have a lot going on and no real storyline it makes the unique and great to watch. 
  • The key thing I would take from this video is lighting and setting. Setting wise the variety in setting is great each setting fits the stereotype as well as the lighting. For the more rock and roll setting the lighting was dim and for the posh setting it was bright and colourful. 
  • In relation to music videos I have learnt you dont have to have a specific storyline as long as your video fits with the lyrics, for example in this video everything is about partying.
  • I would avoid the self held camera shots used in the middle of this video. Hand held shots can make it more authentic and exciting but it didnt look very good and I dont think it would look that good if we decided to use it. 

Thursday 29 August 2013

Brokenhearted - Lawson ft B.O.B



Review


  • What I like about this video is the inter cut storyline with the footage of the band. The lyrics are the storyline to the music video. But personally my favorite thing about this video is the fact that the male character is shown to be in the same room as the female but she cannot see him. I think this is an interesting concept to play with. 
  • I think for most people the storyline would keep them watching but myself I kept watching because I really enjoyed the way the angled some of the shots in which you can see intruments and the band, where as in most other music videos they focus on the band not the instruments. 
  • This is quite a generic music video if I am honest not a lot of things stand out in particular but I do like the editing used and the way it jumps back and forth between the two characters as well as from storyline to band shots. 
  • I have learnt in relation to music videos that its difficult to make a video that is completely unique as many ideas have already been used and recreated. But I have also learnt that shots of the instruments can look good if used correctly. 
  • I would avoid this genre if I am honest, last year we went for quite a generic genre in film I think it would be a mistake to pick a generic genre in music because we would be stuck with the same sort of ideas we had last year. And I am sure that we want to create something completely different this year. 

Wednesday 28 August 2013

Eliza Doolittle - Big When I Was Little



Review

  • I love the creative element of this video. There is lot of use of colours and different settings but it is in comparison to other music video pretty simplistic. I think the simplicity of the video is what makes it so good. 
  • The thing that kept me watching was the inter cutting, the use of so many clips to show the excitement of the street and what it was like. The colours kept me interested it wasn't dull or overly dramatic, the song is supposed to be quite up beat and cheerful and the video reflects that.
  • In particular I love the use of the birds eye view shot, I think it looked really good and also gave a different angle that is not usually shown in music videos. I think it could be interesting to experiment with this when it comes to filming our own. 
  • In relation to music videos I have learnt that the colours used in the settings/locations can have a big effect on what the audience will perceive. The uses of such vivid colour not only helps to portray the excitement and happiness of childhood but also helps to keep the video exciting and keep audiences watching. 
  • The main thing I would want to avoid would be the shots towards the end in the pool, although potentially this could look really good I think it would be a lot of work and it could ultimately end up looking rubbish. I also think we should avoid the big focus on the main singer, I think it would be better to create a storyline than just have someone dancing around and singing.  



Love Me Again - John Newman



Review


  • This video is quite unique in the fact that it uses a performance from the band and singer aswell as having a storyline, both of which being in the same setting. What I love about this video is the use of a spot light to highlight the dancers and also dancing as a key part of the video.
  • Personally I would say the performance from the singer is what kept me watching although the storyline was good. The performance from the singer was more exciting and eye catching. 
  • I think the interesting things to pick up on from this video is the performance, if we do any shots of  band and the singer I would like them to be that exciting and full that the audience cant look away. But also the spotlight to highlight the dancers was an interesting technique as it was more about the silhouette and their movements than the person.
  • I have learnt from this video that using shots of the singer and band can look good and also still be appealing to the audience. I have also learnt that the shots of the singer/band dont have to be in a studio they could be worked into the storyline. 
  • I think the only think I would avoid is the amount of shaky camera shots they use in this video. I think it looked effective within this video but I'm not sure how effective it would look in something we create.

Tuesday 27 August 2013

Ed Sheeran - Give me Love



Review

  • What I love about this video is the use of settings and creativity. I love the storyline and how it fits to the lyrics. I personally think this video is so good because it doesn't revolve around the artist in actual fact the singer isn't even present in this video. The focus is on the storyline. 
  • The storyline keeps you watching as it starts by showing you the end of the video, and the audience is curious to know how the woman/angel ends up dead. 
  • The most interesting thing about this video is the use of lighting and shots. The main room that the woman is seen to transform in uses very dim lighting and it shows you the silhouette of the wings once they have grown and I think it look very effective. I also love the the use of the blurred shot and the not in focus shots. 
  • From this music video I have learnt you can have a storyline and not need the artist present but therefore you wouldnt need to lip sync the song to the singer. But if the storyline isnt gripping enough that could cause issues with people not wanting to watch the whole video. As I believe many people watch music videos to see their favourite artist.
  • Although I think it works well in this video I think it is something we should avoid when we make our own I think we should have a main singer even if we inter cut it with a storyline. 





Monday 26 August 2013

Ellie Goulding - Burn



Review

  • I like the use of location in this video, the place in which this was filmed makes a beautiful background setting for the song. I also love the use of inter cutting in which there are two separate story lines that come together in the middle of the video. The use of light into the video is also amazing, the globes of light used toward the end of the video show the connection to the lyrics and the video. 
  •  The storyline makes you keep watching the video, the emphasis on the lyrics and how that is used in the video is inspiring. 
  • The most interesting thing about this video for me that could be used is the camera shots. The singer is shown in mostly long shots and mid shots to show her as the main focus but the footage it is inter cut with those shots are mostly obscure shots of a close up of there legs of lower bodies. The faces aren't really shown until the two storylines collide. 
  • What I have learnt from this music video in particular is that inter cutting can work and look effective. There is also the use of lighting that, it has shown me that lighting is key to the mood and feeling of the video.
  • Personally I think we should avoid trying to create a video that is on that much of a large scale. I also think there is a lot of use of smoke although it looks effective in the video with the use of coloured smoke I think it would be too difficult to pull off. 

Sunday 25 August 2013

True Love - Pink



Review

  • What I absolutely love about this video is the craziness, there is so much going on in this video it isnt a crafted storyline but its realistic and the style of a montage is fantastic. There is footage from the singer's life including tours, family life and backstage which are all used to create the perfect sequence of shots. It inspires me to want to be as creative with the music video I will produce in a team. 
  •  The chaos is what keeps you watching, the fact that the audience cant guess what will happen next and it could be anything there is no way of guessing as it doesnt have a typical storyline.
  • The most interesting thing about this video is the use of a green screen, there are a variety of shots that the background has been put in. The pop art style backgrounds not only look attractive to a viewer they are also adding to the chaos and its a very creative way of using the green screen that doesnt look fake. I also love the performance as some of it is genuine footage of her family. 
  • From this particular music video I have learnt that a montage can look effective in a music video if you have enough footage that is relevant and you dont try to make it look to serious the fact that this video embraces the chaos and it is all about the singer having fun makes it easier to watch.
  • The only thing about this video that I really would want to avoid is the montage element although it looks great in this video I think it would involve a lot of work and dependant on our time scale I dont think it would be possible to create a montage music video that would look professional. 


Saturday 24 August 2013

Paramore - Still Into You



Review 

  • The thing I love about this video is the variety and bizarre range of ideas in such a short space of time. A lot of music videos tend to be sexualised and Paramore are known for not doing this within in there videos. The fun fast paced video makes a statement in my eyes that love can be fun not just sexualised. I also love the fact the main focus of the video is the woman. The creativity that has gone into the video is inspiring the effort to have a boat with a bunch of blue and white balloons to make it look like water it looks fantastic as well as the shots with the fireworks/sparklers they also look great. I think the variety within the video is great. 
  • I think the reason the viewer keeps watching is the idea that you don't know what could happen next, there is no specific storyline its is just friends having fun and doing crazy things. This makes the viewer question what they will do next and keeps them watching the entire video. 
  • There are a range of techniques,idea and shots I want to take from this video as a personal favourite video of mine. The use of light in this video is the main thing I would like to take from it in particular. The light makes the video more fast paced and exciting, especially the light/firework idea. The explosions of light would be a great idea to try to recreate. 
  • In relation to music videos, I have learnt that there does not have to be a specific storyline but if you are going to film a variety of shots with different things happening they have to link in some way.
  • I think we should avoid filming in the dark as although it looks professional here, with the cameras and equipment we have it wouldn't be possible to make it look as professional. 



Friday 23 August 2013

Gabrielle Aplin - Panic Cord



Review

  • What I love about this music video is the use of a storyline, the lyrics of the song have been made into a relating video as well as using instruments without it being in a studio looks really effective compared to what we did in our preliminary I would rather use instruments in a similar way to the way they have been used in this video. 
  • The storyline in this video keeps you watching as it is relative to the song and its lyrics, it is telling the story to the lyrics and personally that is my favorite kind of music video. When the lyrics and the video tell the same story.
  • The key thing that interested me about this video is the range of shots that they use that include the guitar that make it look good and flow with the music video, instead of coming away from the story to show you studio shots of the guitar they have used the same setting and inter cut it with the storyline. It makes the video flow better. I also think the performance is brilliant in this video it seem very realistic not acted. 
  • In relation to music videos I have learnt from this video that the lyrics and the song can link and tell the same story. I also think that the use of a realistic home setting was something to learn from, as I didnt think it could look that well done as its a real setting not a fancy back drop like most videos have. 
  • Although I do love this type of music video, I would avoid it as being the music genre we choose because it is too difficult to pull of a realistic performance. 

Wednesday 21 August 2013

Evaluating our Preliminary Task



Our 20 second music video was based on the song 22 by Taylor Swift.

What went well -

  1. Inter-cutting - We used inter cutting last year in our piece and we mastered it quite well, therefore when it came to analysis music videos and how much inter cutting is used to create a fast paced video we knew what we were doing. The inter cutting matches the pace of the song, and also the style of music videos that is usually produced by this artist. 
  2. Colourisation/Multi Screen - Towards the end of the video we used a multi screen in which we used the same piece of footage but colourised two of the screens and made the other two black and white. I thought this personally looked very effective and would like to use it when we make our actual music video as it isn't terribly difficult to do but does look good.
  3. Lip Sync - This was a pain to do we tried to do a song that wasn't too fast so that the lip syncing wouldn't be too difficult. But it is a task to get the footage to match the lyrics, this we did effectively in this piece but I think we will need to think carefully about what song we choose for our actual piece.

Even Better if -

  1. Disappearing - This was difficult to do effectively, but it doesn't look like a complete disaster. I think if we are to do this in our actual piece we would be able to spend more time on it to make it look a lot more professional. 
  2. Choreography - The short amount of time we had avalible to us to make this piece didnt really give us much time to plan out an idea or storyline. We effectively made the video as a Taylor Swift style video by watching the original and making it more our own. I think given more time to plan would create a better piece as well as more time to film and choreography.
  3. Instruments - The shots of the instruments werent as well done as I think they could have been. We could have used more shots and more instruments to make it more diverse. Or we could make a video without instruments at all, it depends on the idea we choose to use. 

Monday 12 August 2013

Reviewing Year 12 Work

Film Opening - Year 12 

Research/Planning Design/Planning Production


  • When it came to planning and research we did quite a lot of work towards this. The initial idea we had took a long time to plan but the research was fairly easy as we picked a well known genre that we were already aware of the conventions of. 
  • The storyboarding we did although it gave us a rough idea of where and how we would shoot our footage as a group we generally knew what we wanted to do from most of our shots.
  • It took us a long time to plan the production especially for the party scene we needed to gather together a lot of people as well as trying to figure out how we would keep the continuity in the shots. In the next years work, I hope not to have to re shoot as much as we did due to continuity issues.



Classwork/Independent Study/Personal Organisation

  • Personally I found a new independance in the amount of work I needed to do alone. The independant study and classwork taught me to meet deadlines and understand the importance of the time given to complete a task. 
  • My personal organisation skills also improved knowing that you are dependant on other group members and they are dependant on you to do a certain job, whether it be posting on the group blog or remebering to bring a costume for an actor.
  • Working as part of a group was great, but needing to have group meetings and work together on who was free when showed me how to juggle my time with what needed to be completed. As well as showing me that you have to take more into consideration when you work in a team and that everyones ideas should be important.


Filming/Editing

  • The filming and editing process took a long time to get to grips with myself I hadnt used any of the software the school provided before and it taught me a lot. I learnt a lot about how long you need to spend on this process to get the desired product out of it. 
  • The initial idea of having a group effort made the workload easier to cope with but it also meant that we had some clashing ideas on how to shot and edit our footage but it was a group effort and some compromises had to be made.
  • There were practical issues we faced during this process but are now more aware of how to deal with them if they should come up again in our next task.


Blog Work/Evaluation Skills

  • Keeping the blog up to date hasnt been easy and it is a difficult task. But it taught me a lot of responsibility to my work and grades. Ther general working of the blog though has been easy, there wasnt a difficulty with the labelling etc.
  • The evaulation skills I learnt have been key. I have learnt to be creative with my work and showcase my answers in a creative and experienced way that proves I am up to date with all types of media. 
  • Learning to address the questions has also been important that I had a direct approach and answer instead of a vague or too in depth answer that didnt focus on the question. 


Improvement for this Year 

  • There is a lot I've learnt from last year's work that I plan to put into the next year and develop on. Firstly I have a better idea of the task and technology I have to do it with. I am also more aware of my own dedication to the task and want a better outcome from it than last year. Also I am now more self aware with time and my personal oragnisation skills.
  • Finally I think that the improvements for the next year will also be on planning so that we are more organised for the task we are given and how we want to film it.





Friday 9 August 2013

Evaluation - Previous Music Videos

Previous Music Videos

1. Life Happens

What went well -

  • The sort of documentary style music video is very hard to pull of and they have made it believable
  • The variation in setting works well
  • The performance is believable as was the storyline
  • The ending works well 

Even better if -

  • Adding colourisation could have make the footage look better


2. If you want

What went well -

  • The uses of colourisation to show the difference in time period
  • The layering of the image of the clock over the action looks great
  • Good use of locations
  • The performance is good


Even better if -

  • The ending could have been improved upon maybe more dramatic
  • The close ups of the male character were very shaky


3. Ike and Tina

What went well -

  • The jump cuts helped keep the video fast paced
  • The storyline was good so was the performance
  • The "party" shots looked good not acted  - The use of lighting was great

Even better if -

  • The lip syncing by the children wasn't at the right speed
  • The intro is quite long

4. Lost

What went well -

  • Great storyline that fits the genre of music
  • The underwater shot is really effective
  • The intercutting looks really good


Even better if -

  • Lighting in the outside shots could have been improved
  • The handheld effect is good but is slightly overused in the video

5.What We Started

What went well -

  • The storyline works with the lyrics and the performance is also well done
  • The opening shot in the rain, is really effective and has obviously been taking from another video of this genre

Even better if -

  • The shots of the piano could have been done better
  • The lip syncing is sometimes out of time

6. Nine2five

What went well -

  • The storyline was creative and the performance was believable
  • The shots of instruments work well in the video 
  • The jump cuts are also really effective

Even better if -

  • The song is quite fast paced and the lip syncing isn't always correct
  • The lighting in the outside shots is sometimes too much (0.18) 

7. Rewind

What went well -

  • Nice range of locations
  • Lip syncing was good
  • Specifically the phone shots were really well done

Even better if -

  • The studio shots weren't done very well, there wasn't enough shot range and the lighting could have been improved
  • The performance could have been more believable

8. Today I Cried

What went well -

  • Good use of jump cuts
  • The location choices fit the genre of music

Even better if -

  • The lighting in some of the settings could have been improved
  • (Personally) I find it very generic to the genre of music it doesn't capture my attention

9. 12 Rounds

What went well -

  • A variety of shots and locations that suited the genre were used well
  • Performance was good
  • Lip syncing was done well

Even better if -

  • The storyline could have been improved 
  • The video was slightly repetitive 


10. Go In Go Hard

What went well -

  • The use of a lot of different shots
  • The lip syncing is really well done
Even better if -

  • The footage is very blurry and not really focused this may have been the intended look but it makes it difficult to watch
  • Locations were limited and there wasn't a variation
  • Use of shot of instruments could have enhanced the video 

11. Sparks Fly

What went well -

  • The storyline was easy to follow and linking into the genre
  • The choice of locations were good
Even better if -

  • The performance could have been improved to make the love story more believable
  • More emphasis on lyrics
  • The edits that slid round in a box like fashion looked really cheap and not very professional