Tuesday 28 January 2014

Editing progress


We have been editing our current footage and currently we have filmed and edited up to the point in which we want to add the powder paint party. The powder paint we plan to film during half term. We have tried to use a lot of quick cuts and colourisation to make our footage as close to the genre as possible. The editing has so far been an interesting process as we have been experimenting with different effects to create the desired look for our footage. 

Also the work we have done as group has been very effective due to the amount of ideas we all have. The collaboration of all of our ideas has been great to allow it to be more flexible than we had originally    anticipated. The collaborated ideas has also meant that we ended up with shots that we hadn't storyboarded and different effects that we hadn't really thought about before hand.

Friday 17 January 2014

London Outfits - Soft Grunge Look

London Ideas -
We want these outfits to be in the style of soft grunge. Soft grunge is a lighter version of grunge which includes more feminine colours and aspects. The clothing is layered as well as being soft colour palettes teamed with blacks. The trademark for this look is really the Doc Martin boots.

Outfit 1 -


Final product - 



Sunday 12 January 2014

1950's opening shoot

We have started shooting our opening to the music video but we have shot it only a test footage and we plan to re-shoot it again after we have got all the major filming done. We wish to re shoot as there are shots we wish to change although the idea is staying the same.

This is the ideas that we had before the shoot -


We want the opening to show the female lead singer as a 1950's housewife who is tired of the same old boring lifestyle. We want her to seem to fit into her surroundings until the camera takes a closer look at her she will be wearing Doc Martins to show the element of a modern girl trapped as a housewife. 

We are filming in Katy's kitchen as it is less modern and we dressed the setting appropriately - 

This is an image of how we dressed the setting and we chose a darker colour scheme from the traditional 1950s. As many kitchens were either yellow or white, luckily the walls are white. But we chose the blue table cloth to show the male dominance in the situation. As well as the it clashing with the female's outfit, this is intentional. It shows the clash between the two people. As her partner is of an older generation.

For the opening we have picked up on the lyric 
"Your from the 70's but I'm a 90's bitch" 
We want the age gap to be clear. So we chose the 1950s look to make that clear, as there is a bigger change because it is an older time period.

Saturday 11 January 2014

Costume ideas - Housewife

Housewife (1950s Look) -
This costume needs to be quite stereotypical and fit the time period we are trying to portray. We wanted to make it as accurate as possible along with some tweeks to make it slightly more obvious that this is not the time period she belongs in.

Ideas -


Final Product -