Evaluation - Previous Music Videos

Previous Music Videos

1. Life Happens

What went well -

• The sort of documentary style music video is very hard to pull of and they have made it believable
• The variation in setting works well
• The performance is believable as was the storyline
• The ending works well 

Even better if -

• Adding colourisation could have make the footage look better

2. If you want

What went well -

• The uses of colourisation to show the difference in time period
• The layering of the image of the clock over the action looks great
• Good use of locations
• The performance is good

Even better if -

• The ending could have been improved upon maybe more dramatic
• The close ups of the male character were very shaky

3. Ike and Tina

What went well -

• The jump cuts helped keep the video fast paced
• The storyline was good so was the performance
• The "party" shots looked good not acted  - The use of lighting was great

Even better if -

• The lip syncing by the children wasn't at the right speed
• The intro is quite long

4. Lost

What went well -

• Great storyline that fits the genre of music
• The underwater shot is really effective
• The intercutting looks really good

Even better if -

• Lighting in the outside shots could have been improved
• The handheld effect is good but is slightly overused in the video

5.What We Started

What went well -

• The storyline works with the lyrics and the performance is also well done
• The opening shot in the rain, is really effective and has obviously been taking from another video of this genre

Even better if -

• The shots of the piano could have been done better
• The lip syncing is sometimes out of time

6. Nine2five

What went well -

• The storyline was creative and the performance was believable
• The shots of instruments work well in the video 
• The jump cuts are also really effective

Even better if -

• The song is quite fast paced and the lip syncing isn't always correct
• The lighting in the outside shots is sometimes too much (0.18) 

7. Rewind

What went well -

• Nice range of locations
• Lip syncing was good
• Specifically the phone shots were really well done

Even better if -

• The studio shots weren't done very well, there wasn't enough shot range and the lighting could have been improved
• The performance could have been more believable

8. Today I Cried

What went well -

• Good use of jump cuts
• The location choices fit the genre of music

Even better if -

• The lighting in some of the settings could have been improved
• (Personally) I find it very generic to the genre of music it doesn't capture my attention

9. 12 Rounds

What went well -

• A variety of shots and locations that suited the genre were used well
• Performance was good
• Lip syncing was done well

Even better if -

• The storyline could have been improved 
• The video was slightly repetitive 

10. Go In Go Hard

What went well -

• The use of a lot of different shots
• The lip syncing is really well done

Even better if -

• The footage is very blurry and not really focused this may have been the intended look but it makes it difficult to watch
• Locations were limited and there wasn't a variation
• Use of shot of instruments could have enhanced the video 

11. Sparks Fly

What went well -

• The storyline was easy to follow and linking into the genre
• The choice of locations were good

Even better if -

• The performance could have been improved to make the love story more believable
• More emphasis on lyrics
• The edits that slid round in a box like fashion looked really cheap and not very professional