Monday, 26 August 2013

Ellie Goulding - Burn



Review

  • I like the use of location in this video, the place in which this was filmed makes a beautiful background setting for the song. I also love the use of inter cutting in which there are two separate story lines that come together in the middle of the video. The use of light into the video is also amazing, the globes of light used toward the end of the video show the connection to the lyrics and the video. 
  •  The storyline makes you keep watching the video, the emphasis on the lyrics and how that is used in the video is inspiring. 
  • The most interesting thing about this video for me that could be used is the camera shots. The singer is shown in mostly long shots and mid shots to show her as the main focus but the footage it is inter cut with those shots are mostly obscure shots of a close up of there legs of lower bodies. The faces aren't really shown until the two storylines collide. 
  • What I have learnt from this music video in particular is that inter cutting can work and look effective. There is also the use of lighting that, it has shown me that lighting is key to the mood and feeling of the video.
  • Personally I think we should avoid trying to create a video that is on that much of a large scale. I also think there is a lot of use of smoke although it looks effective in the video with the use of coloured smoke I think it would be too difficult to pull off. 

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