Friday, 30 August 2013

It's My Party - Jessie J


Review


  • I love the use of different sterotypes in this video, the way in which each group is in a seperate rooms and by the end of the video they are all mingling and bonding over the party. I also love the chaos in this video there is never a boring second its jam packed with footage. The fact that the video doesnt have a specific storyline either is done so well. 
  • What keeps you watching is the curiousity of what is behind each door as well as the chaos, Jessie J's video tend to have a lot going on and no real storyline it makes the unique and great to watch. 
  • The key thing I would take from this video is lighting and setting. Setting wise the variety in setting is great each setting fits the stereotype as well as the lighting. For the more rock and roll setting the lighting was dim and for the posh setting it was bright and colourful. 
  • In relation to music videos I have learnt you dont have to have a specific storyline as long as your video fits with the lyrics, for example in this video everything is about partying.
  • I would avoid the self held camera shots used in the middle of this video. Hand held shots can make it more authentic and exciting but it didnt look very good and I dont think it would look that good if we decided to use it. 

Thursday, 29 August 2013

Brokenhearted - Lawson ft B.O.B



Review


  • What I like about this video is the inter cut storyline with the footage of the band. The lyrics are the storyline to the music video. But personally my favorite thing about this video is the fact that the male character is shown to be in the same room as the female but she cannot see him. I think this is an interesting concept to play with. 
  • I think for most people the storyline would keep them watching but myself I kept watching because I really enjoyed the way the angled some of the shots in which you can see intruments and the band, where as in most other music videos they focus on the band not the instruments. 
  • This is quite a generic music video if I am honest not a lot of things stand out in particular but I do like the editing used and the way it jumps back and forth between the two characters as well as from storyline to band shots. 
  • I have learnt in relation to music videos that its difficult to make a video that is completely unique as many ideas have already been used and recreated. But I have also learnt that shots of the instruments can look good if used correctly. 
  • I would avoid this genre if I am honest, last year we went for quite a generic genre in film I think it would be a mistake to pick a generic genre in music because we would be stuck with the same sort of ideas we had last year. And I am sure that we want to create something completely different this year. 

Wednesday, 28 August 2013

Eliza Doolittle - Big When I Was Little



Review

  • I love the creative element of this video. There is lot of use of colours and different settings but it is in comparison to other music video pretty simplistic. I think the simplicity of the video is what makes it so good. 
  • The thing that kept me watching was the inter cutting, the use of so many clips to show the excitement of the street and what it was like. The colours kept me interested it wasn't dull or overly dramatic, the song is supposed to be quite up beat and cheerful and the video reflects that.
  • In particular I love the use of the birds eye view shot, I think it looked really good and also gave a different angle that is not usually shown in music videos. I think it could be interesting to experiment with this when it comes to filming our own. 
  • In relation to music videos I have learnt that the colours used in the settings/locations can have a big effect on what the audience will perceive. The uses of such vivid colour not only helps to portray the excitement and happiness of childhood but also helps to keep the video exciting and keep audiences watching. 
  • The main thing I would want to avoid would be the shots towards the end in the pool, although potentially this could look really good I think it would be a lot of work and it could ultimately end up looking rubbish. I also think we should avoid the big focus on the main singer, I think it would be better to create a storyline than just have someone dancing around and singing.  



Love Me Again - John Newman



Review


  • This video is quite unique in the fact that it uses a performance from the band and singer aswell as having a storyline, both of which being in the same setting. What I love about this video is the use of a spot light to highlight the dancers and also dancing as a key part of the video.
  • Personally I would say the performance from the singer is what kept me watching although the storyline was good. The performance from the singer was more exciting and eye catching. 
  • I think the interesting things to pick up on from this video is the performance, if we do any shots of  band and the singer I would like them to be that exciting and full that the audience cant look away. But also the spotlight to highlight the dancers was an interesting technique as it was more about the silhouette and their movements than the person.
  • I have learnt from this video that using shots of the singer and band can look good and also still be appealing to the audience. I have also learnt that the shots of the singer/band dont have to be in a studio they could be worked into the storyline. 
  • I think the only think I would avoid is the amount of shaky camera shots they use in this video. I think it looked effective within this video but I'm not sure how effective it would look in something we create.

Tuesday, 27 August 2013

Ed Sheeran - Give me Love



Review

  • What I love about this video is the use of settings and creativity. I love the storyline and how it fits to the lyrics. I personally think this video is so good because it doesn't revolve around the artist in actual fact the singer isn't even present in this video. The focus is on the storyline. 
  • The storyline keeps you watching as it starts by showing you the end of the video, and the audience is curious to know how the woman/angel ends up dead. 
  • The most interesting thing about this video is the use of lighting and shots. The main room that the woman is seen to transform in uses very dim lighting and it shows you the silhouette of the wings once they have grown and I think it look very effective. I also love the the use of the blurred shot and the not in focus shots. 
  • From this music video I have learnt you can have a storyline and not need the artist present but therefore you wouldnt need to lip sync the song to the singer. But if the storyline isnt gripping enough that could cause issues with people not wanting to watch the whole video. As I believe many people watch music videos to see their favourite artist.
  • Although I think it works well in this video I think it is something we should avoid when we make our own I think we should have a main singer even if we inter cut it with a storyline. 





Monday, 26 August 2013

Ellie Goulding - Burn



Review

  • I like the use of location in this video, the place in which this was filmed makes a beautiful background setting for the song. I also love the use of inter cutting in which there are two separate story lines that come together in the middle of the video. The use of light into the video is also amazing, the globes of light used toward the end of the video show the connection to the lyrics and the video. 
  •  The storyline makes you keep watching the video, the emphasis on the lyrics and how that is used in the video is inspiring. 
  • The most interesting thing about this video for me that could be used is the camera shots. The singer is shown in mostly long shots and mid shots to show her as the main focus but the footage it is inter cut with those shots are mostly obscure shots of a close up of there legs of lower bodies. The faces aren't really shown until the two storylines collide. 
  • What I have learnt from this music video in particular is that inter cutting can work and look effective. There is also the use of lighting that, it has shown me that lighting is key to the mood and feeling of the video.
  • Personally I think we should avoid trying to create a video that is on that much of a large scale. I also think there is a lot of use of smoke although it looks effective in the video with the use of coloured smoke I think it would be too difficult to pull off. 

Sunday, 25 August 2013

True Love - Pink



Review

  • What I absolutely love about this video is the craziness, there is so much going on in this video it isnt a crafted storyline but its realistic and the style of a montage is fantastic. There is footage from the singer's life including tours, family life and backstage which are all used to create the perfect sequence of shots. It inspires me to want to be as creative with the music video I will produce in a team. 
  •  The chaos is what keeps you watching, the fact that the audience cant guess what will happen next and it could be anything there is no way of guessing as it doesnt have a typical storyline.
  • The most interesting thing about this video is the use of a green screen, there are a variety of shots that the background has been put in. The pop art style backgrounds not only look attractive to a viewer they are also adding to the chaos and its a very creative way of using the green screen that doesnt look fake. I also love the performance as some of it is genuine footage of her family. 
  • From this particular music video I have learnt that a montage can look effective in a music video if you have enough footage that is relevant and you dont try to make it look to serious the fact that this video embraces the chaos and it is all about the singer having fun makes it easier to watch.
  • The only thing about this video that I really would want to avoid is the montage element although it looks great in this video I think it would involve a lot of work and dependant on our time scale I dont think it would be possible to create a montage music video that would look professional.