Digital Impact On The Music Industry

Whilst researching into the music industry, I found this info-graphic on how much the digital world has effected the music industry. I found it very interesting to see how much of an effect it has had on music. Not only on the way we consume music but also the way we purchase it.

This has helped me to think about the importance of the digi - pack and website as they are a key part of music consumerism. I also believe this will help me when I come to my evaluation with thinking about audiences.

Pop Website Research

I have researched into the top female pop artist and what there websites look like, so that I can create a website that fits our genre. Looking through these websites has pointed some things out to me that seem to be key to a pop website. 

1. The artists's picture must be on the homepage and in at least two of these examples they are the background of the homepage.
2. Hash tags are very popular and almost all celebrities/stars have them, so the artist needs to have a link to their twitter account in plain sight.
3.  Most of the websites are very clean with the exception of Miley Cyrus. But each is crafted to its specific audience and fans.
4.  Pop ups - Almost all of these websites had a pop up of the artists newest single.
5. The websites aren't complex, they are easy so they can be navigated around with ease to find what ever they are looking for.
6. Social media is a key part of music videos its a way for the artist to get known by more people and therefore most artists have at least 3 social network links on their websites.
7. The URL is almost always the artists name. 

Influences to our video - Glow Paint

I have been researching into videos that have influenced our choices with the glow paint section of our music video, here is a list of the videos and why they have influenced us.

Glow Paint Influences from nic96

Goodwin Theory

Andrew Goodwin in the "Dancing in the Distraction Factory" (1992) stated that there is a way to analyse music videos. This theory consists of 6 rules for analysis -

1. Music Videos demonstrate genre characteristics.
2. There is a relationship between lyrics and visuals.
3. There is a relationship between music and the visuals.
4. The demands of the record company will include the need for lots of close ups of the artist and the artist may develop motifs which reoccur in their work.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of female bodies.
6. There is often inter-textual references.

The relationship between music and visuals, as well as lyrics and visuals can either be -

- Illustrative (Not a literal meaning)
- Amplifying (Adds a new layer or layers of meaning to a song)
- Disjuncture (Contradiction between lyrics and image)

Audience Research

Here is a mind map of idea on what we should ask whilst doing audience research, we will carry out our research on teenagers aged 16-18 as this is the key audience that listen to pop music. We are drawing up a questionnaire that will cover the main questions and not be too long as we know from last year if the questionnaire is too long people are less likely to fill it in correctly or want to fill it in at all. We hope to be able to get an idea of what viewers enjoy in a music video as well as being able to get a general idea of what music people listen too. There will also be an aspect of the questionnaire that will link directly to our ideas to see if the audience think that it is a good idea for the genre and song we have pick as well as getting to know if they believe it will capture viewer attention and be unique.