Andrew Goodwin in the "Dancing in the Distraction Factory" (1992) stated that there is a way to analyse music videos. This theory consists of 6 rules for analysis -
1. Music Videos demonstrate genre characteristics.
2. There is a relationship between lyrics and visuals.
3. There is a relationship between music and the visuals.
4. The demands of the record company will include the need for lots of close ups of the artist and the artist may develop motifs which reoccur in their work.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of female bodies.
6. There is often inter-textual references.
The relationship between music and visuals, as well as lyrics and visuals can either be -
- Illustrative (Not a literal meaning)
- Amplifying (Adds a new layer or layers of meaning to a song)
- Disjuncture (Contradiction between lyrics and image)
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