Lyrics Deconstruction

Here is my deconstruction of the lyrics to our chosen song, these are ideas we came up with how to link the lyrics to the visuals as well as how people can interpret the words. This can is a vague interpretation of the lyrics as we don't want it to link too much to the lyrics we want to include specific aspects like the age difference being mentioned. But we want to really avoid making it narrative based. 

Analysis of a Music Video Presentation

Audience Research

Here is a mind map of idea on what we should ask whilst doing audience research, we will carry out our research on teenagers aged 16-18 as this is the key audience that listen to pop music. We are drawing up a questionnaire that will cover the main questions and not be too long as we know from last year if the questionnaire is too long people are less likely to fill it in correctly or want to fill it in at all. We hope to be able to get an idea of what viewers enjoy in a music video as well as being able to get a general idea of what music people listen too. There will also be an aspect of the questionnaire that will link directly to our ideas to see if the audience think that it is a good idea for the genre and song we have pick as well as getting to know if they believe it will capture viewer attention and be unique. 

Videos that influenced our ideas

There are several videos that influenced our ideas for our music videos.

1. 

The Underdog - Wallpaper ( The Nerdist - Animal Fighting Championships)

This video is a personal favourite of mine and when we discussed using paint dust and doing slow motion this was the first thing I showed the group. The idea is very different to what we want to do, but the use of slow motion frames and the abstract/fragmented narrative is something I think we want to convey in our own video.  I like the creative element that has been linked in with a fragmented narrative and I believe as a group we would also like to have a fragmented narrative. The idea within this video is slightly over the top with the sheer amount of paint dust, confetti, streamers and actual paint used. Although it looks amazing and we want to try and recreate the slow motion shots we don't want to do something that would make our video look overcrowded.We want it to be inter cut and slightly more seamless between the narrative and abstract parts of the video.

2.


KickthePJ - Colour Bandits

This is a youtube video created by the channel KickthePJ, we have looked at this as a base of what we would like to create. Although this is not a music video it has been very influential to our group. It basically embodies what we would like to do design wise with the paint dust but possibly ours will be  a little less extreme as we don't want to cover the artists face. This video has been influencial but purely for the creative ideas as it doesnt link to a song. We love the way it looks  against a white backdrop and how bright and vivid it makes the colour and  is definitely we have thought about using ourselves.

3.

Owl City - Fireflies

Unlike the other videos, this has no use of paint or bright/vivid colour. The main idea that comes from this video is the toys. We have an idea that links in with the lyrics about crashing a toy car, this video proves that the use of toys can look creative and effective in a music video.  This doesn't really reflect the music video that we want to create it is more for that one specific idea/element. There is close up shot used on the "robot" toy whilst it flashes and comes to life, I particularly love that shot and how we could recreate something like that. Of course making sure it fits in with our theme.

4.



Icona Pop - I Love It

Finally the original video to the song we have chosen has been an inspiration to our ideas. We dont want to create a replica of the original we want to make it our own. The original video focuses on the party beat from the song as a base. But we want to focus more on the lyrics and ideas that we can take from the lyrics. But the idea of the colours being so vivid and central to the party theme of the video has been influential. We are keeping the kind of party idea for our video but our key theme will be from within the lyrics.

Music Genre - Pop

Initial Ideas

Here are some of our intial ideas for the song we have chosen - I Love it By Icona Pop. Now that we have chosen the song we need to deconstruct the lyrics, look more in detail to the genre and look at the artist to gain a greater insight to what we could sort of music video we could create. But these are the initial ideas we have to the song. 

This is the orginal music video - I Love It by Icona Pop

Ingredients of a music video

Every genre of music will have a different style of music video. The style will reflect that genre, but that doesn't mean that there aren't common factors which all music video follow.

The key ingredients of a music video are:

• Performance - The way the artist or actor performs in the video is so important. If the performance is dull it wont keep the viewer attention and if the video isn't intrigued by the video they wont continue watching. This could mean they wont continue watching that particular video or they wont continue watching the rest of the artists videos. 

• Narrative - A narrative isn't always essential especially with artists that like to experiment with the weird and wonderful. But when music video use narrative is can be  eally done really well and create a greater meaning from the music. But less narrative is more exciting. 

• Editing - The fast paced editing used in music video is key as helps to keep the pace of the video go with the pace of the music. Also the use of fragmented shots and jump cuts look really good when used in a music video. 

• Unique - The music video should be different to other music videos. To interest the viewer it needs to be something new and fresh that doesnt just look like a copy of another video.