Every genre of music will have a different style of music video. The style will reflect that genre, but that doesn't mean that there aren't common factors which all music video follow.
The key ingredients of a music video are:
- Performance - The way the artist or actor performs in the video is so important. If the performance is dull it wont keep the viewer attention and if the video isn't intrigued by the video they wont continue watching. This could mean they wont continue watching that particular video or they wont continue watching the rest of the artists videos.
- Narrative - A narrative isn't always essential especially with artists that like to experiment with the weird and wonderful. But when music video use narrative is can be eally done really well and create a greater meaning from the music. But less narrative is more exciting.
- Editing - The fast paced editing used in music video is key as helps to keep the pace of the video go with the pace of the music. Also the use of fragmented shots and jump cuts look really good when used in a music video.
- Unique - The music video should be different to other music videos. To interest the viewer it needs to be something new and fresh that doesnt just look like a copy of another video.
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