1950's Re-Shoot

We have reshot the opening due to issues we had whilst editing. We were unhappy with the way the footage looked when we were trying to piece it together to create a believable 1950s setting. The first shoot was fairly rushed as well so this time we were careful to make sure that we had ample footage to play with. In this shoot we tried to use more realistic props and professional in comparison  to what we had done before. We also developed the opening more than we had beforehand, including the addition of dialogue.

Crucial changes we made to our opening - 

1. We made an adjustment to the outfit that Katy was wearing, we removed the cardigan to give the more natural effect as she is in her own home. It also makes her look more vibrant as the dress is red with the original white cardigan it took away the effect of her dress. 
2. We also made a clothing adjustment to Taran, the outfit he is in is more formal now and the hairstyle is more fitted to the time period we are looking at. This change in outfit definitely makes a difference to the way the shot feels when you are watching it. 
3. Change to several props, we added a more old fashioned looking radio that look better in the close up we are using it in as well as also changing the cake we used to a bigger size so that when it is thrown it makes more of an impact as well as having several more angle of it hitting him so that you can see the whole scenario. 
4. As I mentioned before we added dialogue which we will use subtitles for as we aren't sure whether or not the dialogue will be effective on its own. We can also have a go at finding a suitable font for this. 

Although we have made a massive improvement to the original footage we had the opening we now have is longer than and takes more time from the song, which is only around 3 minutes long and we have a lot of footage to fit into it. 

Powder paint video

Filming with Powder Paint was so much fun. We were so grateful to all our friends for getting involved and getting messy. This is a video I took of a shot that we thought of whilst we were at the location filming, I really love this shot and we are going to colourise it to emphasis the use of powder.

Powder Paint Filming

Today we filmed the powder paint which was so much fun to do. Although the weather wasn't very nice we managed to shoot before it rained which could have caused an issue with the paint becoming liquid.  We shot at The King Centre Park in Chessington as this was easily accessible for all the people we asked to help us out as well as being a large open space that allowed us to throw the paint around. Unfortunately we were unable to film any where else due to needing permission to use the powder paint, so we were unable to use the desired destination we had planned which was Painshill Park. But this didn't seem to cause an issue the field was a decent backdrop for the shoot and we didn't have a problem with continiuity.

The powder paint worked better than we had expected it too and looked great in shot. Once we have colourised the paint clouds it will fit in to our film in the way we want it too. By making the colour more vivid in editing, we will hopefully be able to make the setting look warmer as it by the images it can be seen it was very dismal day.

Experimenting with Wix

Official Website for Icona Pop 

First I looked into the original website for the artist. Their website is very different to their genre of pop, the lack of colour and simplicity makes the website very plain. The homepage displays the logo for the group and a video to their new song. There is also links to a blog, their other music, videos, live and merchandise. I wanted to research into this so that I could see how the original artist portrayed themselves and how I would do this differently. This also gives me an idea of how to utilise the website to sell the artist and also make the it more realistic to an actual artists website.

Experiment Using Wix - http://nicolasuzanneevans.wix.com/iconapopdesign

Here is my initial design, this is my first time using the site therefore I did run into a few hiccups but having experimented with the designs I am happy that when I create the real website I will feel more confident. This is just a prototype of the home page. I have used a completely white background to hopefully make the colours more vibrant. I may not use this in my actual website as it isn't very eye catching as I hoped it would be. The image within the centre circle is a paint splatter which links to the key ideas we have in the video. I have also added one of my ideas for an album cover to this to promote it on the home page. I want to work on the logo more and make it more relevant to our genre. I liked the font choices I made as it is feminine enough to match the artist as well as matching the genre of pop. It also is the sort of font used for soft grunge.

Glow Paint Mood Board

I have created this mood board with the idea of our glow paint party in mind. We want it to be as colourful as possible and have bought a lot of stuff to accommodate this. Although some of the glow in the dark items have been difficult to get hold of, we have managed to get most of the items we wanted. I believe this will be great fun to shoot as we will be working with silhouettes focusing on the shapes and colours in the dark.

Powder Paint Outfit

We are looking at filming the powder paint outdoors in a natural environment, so Katy's outfit needs to stand out especially against the background setting. The look we are going for is grunge clothing and jewellery but bright vibrant make up. We want her make up to match the colours of the paint powder we are going to use. The bright colours also look good with her complexion, therefore it will complement the outfit. This idea is to showcase her bright inner self which is nothing like the housewife from the beginning.  

The only issue with this outfit is the current weather if we are filming outdoors it will be very cold and this may show in her performance. But we have picked Wednesday 19th to film as the weather is supposed to be warm and not rain. This should hopefully make it easier to wear this outfit outdoors in February.

Making Powder Paint

In our first attempt to make the powder paint to use for filming we made it ourselves using cornflour and food colouring. This had its benefits:

• Cheaper than buying actual powder paint 
• More accessible for us as students without a real budget
• Easy to make
• We could choose how much we made/used

A big issue with this way of doing it was that we were not able to get a vivid enough colour as the colour would dull down any food colouring we used. For instance we used a red food dye but the final result of the dried powder was a pink despite how much food colouring we had added.


The other issue with this is that we made it a while before were able to shoot the powder paint due to our volunteers having commitments and needing them all on the same day. The powder did not keep very well and therefore had to be thrown away before we could us it.

We ended up using actual powdered paint bought from an art shop in Kingston although this was more expensive, it did end up looking a lot better as the colours were more vibrant and the powder was finer therefore was easier to throw.

Editing So Far!

Here is a rough cut of what we have edited so far we are reshooting the opening and colourising some more of the current shots. But for our first rough cut I'm happy with how this looks. The most difficult thing so far for me has been lip syncing due to the fast pace of the song its been challenging to pair shots with the song to an exact second.

Album Art Part Two

  One Republic - Native (2013)
The album is named Native and therefore it denotes that they are looking at more natural style in their music. The group is a pop rock band comprised of five members. Their are five animals portrayed on this cover this could be representative of each different member. It represents how different each member is as well as them being indigenous to different countries.

This art work is simple yet powerful. The colours as well as the use of the overlapping animals helps to catch the eye. Fans of theirs will understand the cover more than people who are looking to purchase only one single. The font is also representative of the group. It is their trademark style so they are easy to identify.

                                                                          Mylo Xyloto - Coldplay (2011)

This album is a concept album by Coldplay. The group is an alternative rock band. The key theme of this album is a happy ending to a love story. The album is supposed to be different to its predecessors it has more of a "stripped-back" sound. The cover was meant to be an explosion of colour unlike their album Viva La Vida. The artwork is composed of song lyrics and key themes of the album. It was created by the band in their home studios.

The cover only shows three sections of the wall and inside the booklet the whole wall is shown. The artwork was so successful that they went on to sell canvases of it. The font is different to their usual trademark it is a new graphic design made especially for this album.


The Truth About Love - Pink (2012)

Pink is a pop/rock artist and this is shown clearly in the artwork. Its theme is love, relationships and break ups. It also deals with feminist issues. The artwork is very basic but within in the pop genre album covers tend to feature the artist. This image shows her as a confident woman with attitude as well as class.

The colours are complimentary to the image as well as the font style. Her trademark is still used in her name using a ! as an I. The font is outlined in colour which is eye catching and would be something that we could use when developing our digi-packs.