Completed Digi Pack

Here is my completed digi-pack, this was a big challenge for me as I hadn't used Photoshop before. This took me a long time to complete but I am happy with the outcome. As the software I used was new to me I am glad I spent extra time on it to insure that I finished it at a standard I was comfortable with.

Final Front and Back Cover For Digi Pack

Front of the Digi Pack-

After going through several different ideas I finally decided on this one. It is modeled of a previous attempt that I documented. The like the simplicity but the effectiveness. The black background to contrast the colour also helped to the link the back cover making it more of a continuous theme.










Back of the Digi Pack -
I loved this photo that we took on shot but didn't know how to make it more effective. So when I decided on the front cover it gave me the great idea to make the colour stand out against a black background.

More Album Art

We have decided on a name for our artist that isn't the original artist's name Icona Pop. As a group we decided on Xena as it is a shorter more pop style name. The style I have used her allows the image to be used multiple times and keep a sense of how important colour is to the video. I used a grunge style font to keep with the costume choices we made when filming. It also makes it more appealing to a younger audience. 

A lot of female artist have the name of the album as well as there name on the cover but use a specific font to make their brand more identifiable. In the cover I have created I have chosen only to use the name to establish her as an artist. Although the name of the album is included its a lot smaller than the artists name and it also is usually less visible. For example on the Jessie J album cover it is in white font below her name and on the Lady GaGa album it is placed on her glasses but neither of which draw a massive amount of attention to the album name. 

Digi-Pack Attempts

I have created some rough ideas for a Digi-Pack on my phone using Pixlr Express. After filming in London we took a couple of shots that I thought would look really good as the cover.  These particular shots were taken at the Southbank Skate Park.

The first image I have colourised, saturated and played with the contrast to create a bright and vivid background to fit with the ideas we have in our video.I love the text I used on this as I believe it fits the pop genre perfectly I would like to use a font type like this in my actual piece. I also like the fact that the graffiti pops in the background.


















The second image tried to make more to the Pop genre as I felt like the graffiti might give the impression of rap or Hip Hop. The amount of colour is to match the amount of colour in our video and the pink looks nice and feminine. The font doesn't stand out as much and this is my least favourite of the two but it was nice to experiment before creating my actual piece.

                         

Album Art Part Two

  One Republic - Native (2013)
The album is named Native and therefore it denotes that they are looking at more natural style in their music. The group is a pop rock band comprised of five members. Their are five animals portrayed on this cover this could be representative of each different member. It represents how different each member is as well as them being indigenous to different countries.

This art work is simple yet powerful. The colours as well as the use of the overlapping animals helps to catch the eye. Fans of theirs will understand the cover more than people who are looking to purchase only one single. The font is also representative of the group. It is their trademark style so they are easy to identify.

                                                                          Mylo Xyloto - Coldplay (2011)

This album is a concept album by Coldplay. The group is an alternative rock band. The key theme of this album is a happy ending to a love story. The album is supposed to be different to its predecessors it has more of a "stripped-back" sound. The cover was meant to be an explosion of colour unlike their album Viva La Vida. The artwork is composed of song lyrics and key themes of the album. It was created by the band in their home studios.

The cover only shows three sections of the wall and inside the booklet the whole wall is shown. The artwork was so successful that they went on to sell canvases of it. The font is different to their usual trademark it is a new graphic design made especially for this album.


The Truth About Love - Pink (2012)

Pink is a pop/rock artist and this is shown clearly in the artwork. Its theme is love, relationships and break ups. It also deals with feminist issues. The artwork is very basic but within in the pop genre album covers tend to feature the artist. This image shows her as a confident woman with attitude as well as class.

The colours are complimentary to the image as well as the font style. Her trademark is still used in her name using a ! as an I. The font is outlined in colour which is eye catching and would be something that we could use when developing our digi-packs.

Album Art (Part One)

Here are 5 different album artworks they are all of different genres. I am going to analyse them in detail and then look more in detail at one from our chosen genre and the one that is my personal favourite.

Album art is an important part of the sale process of music especially when it is in stores such as HMV. But our main interest in the artwork is for a digi-pack which is seen on iTunes when purchasing a single or album.  A digi - pack is shown next to the single which can be used to attract the audience to buy another single from the album or buy the album.

So whilst looking at album art I will be taking into account how it looks online and how well it targets the audience. I will also be thinking about the importance of album art and how many people actually view the digi - pack as a pose to when people purchase the physical album.