Pop Website Research

I have researched into the top female pop artist and what there websites look like, so that I can create a website that fits our genre. Looking through these websites has pointed some things out to me that seem to be key to a pop website. 

1. The artists's picture must be on the homepage and in at least two of these examples they are the background of the homepage.
2. Hash tags are very popular and almost all celebrities/stars have them, so the artist needs to have a link to their twitter account in plain sight.
3.  Most of the websites are very clean with the exception of Miley Cyrus. But each is crafted to its specific audience and fans.
4.  Pop ups - Almost all of these websites had a pop up of the artists newest single.
5. The websites aren't complex, they are easy so they can be navigated around with ease to find what ever they are looking for.
6. Social media is a key part of music videos its a way for the artist to get known by more people and therefore most artists have at least 3 social network links on their websites.
7. The URL is almost always the artists name. 

Animatic

Here is the animatic for our storyboard, we worked from this when we were filming although there were quite a few other shots added that were improvised on the day of shooting.

More Album Art

We have decided on a name for our artist that isn't the original artist's name Icona Pop. As a group we decided on Xena as it is a shorter more pop style name. The style I have used her allows the image to be used multiple times and keep a sense of how important colour is to the video. I used a grunge style font to keep with the costume choices we made when filming. It also makes it more appealing to a younger audience. 

A lot of female artist have the name of the album as well as there name on the cover but use a specific font to make their brand more identifiable. In the cover I have created I have chosen only to use the name to establish her as an artist. Although the name of the album is included its a lot smaller than the artists name and it also is usually less visible. For example on the Jessie J album cover it is in white font below her name and on the Lady GaGa album it is placed on her glasses but neither of which draw a massive amount of attention to the album name. 

Glow Paint Outfit Ideas

Idea One - 

The way we plan to film this means that you won't really see a lot of the outfit the focus is more on the glow in the dark make up and how it looks against a black background. I think this outfit is more sophisticated and has class to it with the added jewellery to make an effect. Although personally I prefer the second outfit idea.

Idea Two - 

I like the idea that the outfit is all black but I feel that we should have some colour in the outfit as the video focuses so much on colour I think it would look in consistent. The best colour to use would probably be red, even if we use the darker red it will still stand out more than a just black outfit. The jewellery isn't so much of an issue and neither are the shoes all though as this is more fancy than the other outfits that we have used we want her to wear heels to compliment the outfit as well as to showcase how important this part of the video is.

Digi-Pack Attempts

I have created some rough ideas for a Digi-Pack on my phone using Pixlr Express. After filming in London we took a couple of shots that I thought would look really good as the cover.  These particular shots were taken at the Southbank Skate Park.

The first image I have colourised, saturated and played with the contrast to create a bright and vivid background to fit with the ideas we have in our video.I love the text I used on this as I believe it fits the pop genre perfectly I would like to use a font type like this in my actual piece. I also like the fact that the graffiti pops in the background.


















The second image tried to make more to the Pop genre as I felt like the graffiti might give the impression of rap or Hip Hop. The amount of colour is to match the amount of colour in our video and the pink looks nice and feminine. The font doesn't stand out as much and this is my least favourite of the two but it was nice to experiment before creating my actual piece.

                         

Glow Paint Mood Board

I have created this mood board with the idea of our glow paint party in mind. We want it to be as colourful as possible and have bought a lot of stuff to accommodate this. Although some of the glow in the dark items have been difficult to get hold of, we have managed to get most of the items we wanted. I believe this will be great fun to shoot as we will be working with silhouettes focusing on the shapes and colours in the dark.

Initial Ideas

Here are some of our intial ideas for the song we have chosen - I Love it By Icona Pop. Now that we have chosen the song we need to deconstruct the lyrics, look more in detail to the genre and look at the artist to gain a greater insight to what we could sort of music video we could create. But these are the initial ideas we have to the song. 

This is the orginal music video - I Love It by Icona Pop