Final Front and Back Cover For Digi Pack

Front of the Digi Pack-

After going through several different ideas I finally decided on this one. It is modeled of a previous attempt that I documented. The like the simplicity but the effectiveness. The black background to contrast the colour also helped to the link the back cover making it more of a continuous theme.










Back of the Digi Pack -
I loved this photo that we took on shot but didn't know how to make it more effective. So when I decided on the front cover it gave me the great idea to make the colour stand out against a black background.

Final Music Video

Inspiration

One of the inspirations we took from the original was this -

They have I Love It written on their hands in a black marker and we though this looked really effective so wanted to try this ourselves. We tried this with the powder paint but it didn't really work so when we were using the glow paint we attempted it again. This is what we ended up with -

Glow Paint Editing

We finally got our last shoot finished and started adding the glow in the dark shots to the rest of out video and it is looking really good. The glow in the dark shots came out a lot better than we expected, the pink was especially effective on her lips and we have used it on a few over lapping shots too.  The overlapping shots was something we had planned to do but we are all so pleased with the outcome as it doesn't look amateur like we expected it might have. 

Animatic

Here is the animatic for our storyboard, we worked from this when we were filming although there were quite a few other shots added that were improvised on the day of shooting.

Digi-Pack Attempts

I have created some rough ideas for a Digi-Pack on my phone using Pixlr Express. After filming in London we took a couple of shots that I thought would look really good as the cover.  These particular shots were taken at the Southbank Skate Park.

The first image I have colourised, saturated and played with the contrast to create a bright and vivid background to fit with the ideas we have in our video.I love the text I used on this as I believe it fits the pop genre perfectly I would like to use a font type like this in my actual piece. I also like the fact that the graffiti pops in the background.


















The second image tried to make more to the Pop genre as I felt like the graffiti might give the impression of rap or Hip Hop. The amount of colour is to match the amount of colour in our video and the pink looks nice and feminine. The font doesn't stand out as much and this is my least favourite of the two but it was nice to experiment before creating my actual piece.

                         

Making Powder Paint

In our first attempt to make the powder paint to use for filming we made it ourselves using cornflour and food colouring. This had its benefits:

• Cheaper than buying actual powder paint 
• More accessible for us as students without a real budget
• Easy to make
• We could choose how much we made/used

A big issue with this way of doing it was that we were not able to get a vivid enough colour as the colour would dull down any food colouring we used. For instance we used a red food dye but the final result of the dried powder was a pink despite how much food colouring we had added.


The other issue with this is that we made it a while before were able to shoot the powder paint due to our volunteers having commitments and needing them all on the same day. The powder did not keep very well and therefore had to be thrown away before we could us it.

We ended up using actual powdered paint bought from an art shop in Kingston although this was more expensive, it did end up looking a lot better as the colours were more vibrant and the powder was finer therefore was easier to throw.

Editing progress

We have been editing our current footage and currently we have filmed and edited up to the point in which we want to add the powder paint party. The powder paint we plan to film during half term. We have tried to use a lot of quick cuts and colourisation to make our footage as close to the genre as possible. The editing has so far been an interesting process as we have been experimenting with different effects to create the desired look for our footage. 

Also the work we have done as group has been very effective due to the amount of ideas we all have. The collaboration of all of our ideas has been great to allow it to be more flexible than we had originally    anticipated. The collaborated ideas has also meant that we ended up with shots that we hadn't storyboarded and different effects that we hadn't really thought about before hand.

Mood Board - I Love It Ideas

The general link I have realised within this mood board is that we want the video to stand out and be bright to match the song's pace and lyrics. The original video includes some of these elements but I believe that with the use of paint dust we are going make our key focus the colour. The makeup and costume used for our key singer should be bright but also reflect the personality she is trying to convey from the song/lyrics. The toy cars, woodland and clothing being thrown out of the window are all separate elements we are keen to include in our video. The toy cars and clothes are connected to lyrics which we want to develop and the woodland is the setting we are thinking about using as the bright paint would contrast the natural colours of the trees.

Lyrics Deconstruction

Here is my deconstruction of the lyrics to our chosen song, these are ideas we came up with how to link the lyrics to the visuals as well as how people can interpret the words. This can is a vague interpretation of the lyrics as we don't want it to link too much to the lyrics we want to include specific aspects like the age difference being mentioned. But we want to really avoid making it narrative based. 

Initial Ideas

Here are some of our intial ideas for the song we have chosen - I Love it By Icona Pop. Now that we have chosen the song we need to deconstruct the lyrics, look more in detail to the genre and look at the artist to gain a greater insight to what we could sort of music video we could create. But these are the initial ideas we have to the song. 

This is the orginal music video - I Love It by Icona Pop