Inspiration

One of the inspirations we took from the original was this -

They have I Love It written on their hands in a black marker and we though this looked really effective so wanted to try this ourselves. We tried this with the powder paint but it didn't really work so when we were using the glow paint we attempted it again. This is what we ended up with -

Digi-Pack Attempts

I have created some rough ideas for a Digi-Pack on my phone using Pixlr Express. After filming in London we took a couple of shots that I thought would look really good as the cover.  These particular shots were taken at the Southbank Skate Park.

The first image I have colourised, saturated and played with the contrast to create a bright and vivid background to fit with the ideas we have in our video.I love the text I used on this as I believe it fits the pop genre perfectly I would like to use a font type like this in my actual piece. I also like the fact that the graffiti pops in the background.


















The second image tried to make more to the Pop genre as I felt like the graffiti might give the impression of rap or Hip Hop. The amount of colour is to match the amount of colour in our video and the pink looks nice and feminine. The font doesn't stand out as much and this is my least favourite of the two but it was nice to experiment before creating my actual piece.

                         

Powder paint video

Filming with Powder Paint was so much fun. We were so grateful to all our friends for getting involved and getting messy. This is a video I took of a shot that we thought of whilst we were at the location filming, I really love this shot and we are going to colourise it to emphasis the use of powder.

1950's opening shoot

We have started shooting our opening to the music video but we have shot it only a test footage and we plan to re-shoot it again after we have got all the major filming done. We wish to re shoot as there are shots we wish to change although the idea is staying the same.

This is the ideas that we had before the shoot -

We want the opening to show the female lead singer as a 1950's housewife who is tired of the same old boring lifestyle. We want her to seem to fit into her surroundings until the camera takes a closer look at her she will be wearing Doc Martins to show the element of a modern girl trapped as a housewife. 

We are filming in Katy's kitchen as it is less modern and we dressed the setting appropriately - 

This is an image of how we dressed the setting and we chose a darker colour scheme from the traditional 1950s. As many kitchens were either yellow or white, luckily the walls are white. But we chose the blue table cloth to show the male dominance in the situation. As well as the it clashing with the female's outfit, this is intentional. It shows the clash between the two people. As her partner is of an older generation.

For the opening we have picked up on the lyric 

"Your from the 70's but I'm a 90's bitch" 

We want the age gap to be clear. So we chose the 1950s look to make that clear, as there is a bigger change because it is an older time period.

Mood Board - I Love It Ideas

The general link I have realised within this mood board is that we want the video to stand out and be bright to match the song's pace and lyrics. The original video includes some of these elements but I believe that with the use of paint dust we are going make our key focus the colour. The makeup and costume used for our key singer should be bright but also reflect the personality she is trying to convey from the song/lyrics. The toy cars, woodland and clothing being thrown out of the window are all separate elements we are keen to include in our video. The toy cars and clothes are connected to lyrics which we want to develop and the woodland is the setting we are thinking about using as the bright paint would contrast the natural colours of the trees.

Location Ideas - Painshill Park

We would like to set at least half of our video in an outside space but know this could be difficult to find somewhere that would not only let us film there but also use paint dust. We also have to think about the time of year we are filming in and what problems could be potentially brought on by weather.

Currently we are thinking about using Painshill Park in Cobham:

http://www.painshill.co.uk/

This location is the visually pleasing setting we want and it would also allow us a range of locations in one park to film it in. It is not to difficult to get to and we would potentially be able to get the amount of people we need to be in the filming to this location. The amount of different outdoor buildings would also be interesting to use even if we couldn't use it for the paint dust. Our biggest issue I believe will be shooting at this time of year, but we have spoken about making the video slightly ironic as the song talks about it being summer but we will be shooting our footage in winter. This will be made clear to the audience by not only our subtle hints to make it ironic but also the colours of the trees and foliage.

We are in the process of trying to get permission to use this location. If we cannot there are similar parks/gardens we could look into.

Lyrics Deconstruction

Here is my deconstruction of the lyrics to our chosen song, these are ideas we came up with how to link the lyrics to the visuals as well as how people can interpret the words. This can is a vague interpretation of the lyrics as we don't want it to link too much to the lyrics we want to include specific aspects like the age difference being mentioned. But we want to really avoid making it narrative based. 

Audience Research

Here is a mind map of idea on what we should ask whilst doing audience research, we will carry out our research on teenagers aged 16-18 as this is the key audience that listen to pop music. We are drawing up a questionnaire that will cover the main questions and not be too long as we know from last year if the questionnaire is too long people are less likely to fill it in correctly or want to fill it in at all. We hope to be able to get an idea of what viewers enjoy in a music video as well as being able to get a general idea of what music people listen too. There will also be an aspect of the questionnaire that will link directly to our ideas to see if the audience think that it is a good idea for the genre and song we have pick as well as getting to know if they believe it will capture viewer attention and be unique. 

Videos that influenced our ideas

There are several videos that influenced our ideas for our music videos.

1. 

The Underdog - Wallpaper ( The Nerdist - Animal Fighting Championships)

This video is a personal favourite of mine and when we discussed using paint dust and doing slow motion this was the first thing I showed the group. The idea is very different to what we want to do, but the use of slow motion frames and the abstract/fragmented narrative is something I think we want to convey in our own video.  I like the creative element that has been linked in with a fragmented narrative and I believe as a group we would also like to have a fragmented narrative. The idea within this video is slightly over the top with the sheer amount of paint dust, confetti, streamers and actual paint used. Although it looks amazing and we want to try and recreate the slow motion shots we don't want to do something that would make our video look overcrowded.We want it to be inter cut and slightly more seamless between the narrative and abstract parts of the video.

2.


KickthePJ - Colour Bandits

This is a youtube video created by the channel KickthePJ, we have looked at this as a base of what we would like to create. Although this is not a music video it has been very influential to our group. It basically embodies what we would like to do design wise with the paint dust but possibly ours will be  a little less extreme as we don't want to cover the artists face. This video has been influencial but purely for the creative ideas as it doesnt link to a song. We love the way it looks  against a white backdrop and how bright and vivid it makes the colour and  is definitely we have thought about using ourselves.

3.

Owl City - Fireflies

Unlike the other videos, this has no use of paint or bright/vivid colour. The main idea that comes from this video is the toys. We have an idea that links in with the lyrics about crashing a toy car, this video proves that the use of toys can look creative and effective in a music video.  This doesn't really reflect the music video that we want to create it is more for that one specific idea/element. There is close up shot used on the "robot" toy whilst it flashes and comes to life, I particularly love that shot and how we could recreate something like that. Of course making sure it fits in with our theme.

4.



Icona Pop - I Love It

Finally the original video to the song we have chosen has been an inspiration to our ideas. We dont want to create a replica of the original we want to make it our own. The original video focuses on the party beat from the song as a base. But we want to focus more on the lyrics and ideas that we can take from the lyrics. But the idea of the colours being so vivid and central to the party theme of the video has been influential. We are keeping the kind of party idea for our video but our key theme will be from within the lyrics.

Initial Ideas

Here are some of our intial ideas for the song we have chosen - I Love it By Icona Pop. Now that we have chosen the song we need to deconstruct the lyrics, look more in detail to the genre and look at the artist to gain a greater insight to what we could sort of music video we could create. But these are the initial ideas we have to the song. 

This is the orginal music video - I Love It by Icona Pop

Paramore - Still Into You

Review 

• The thing I love about this video is the variety and bizarre range of ideas in such a short space of time. A lot of music videos tend to be sexualised and Paramore are known for not doing this within in there videos. The fun fast paced video makes a statement in my eyes that love can be fun not just sexualised. I also love the fact the main focus of the video is the woman. The creativity that has gone into the video is inspiring the effort to have a boat with a bunch of blue and white balloons to make it look like water it looks fantastic as well as the shots with the fireworks/sparklers they also look great. I think the variety within the video is great. 
• I think the reason the viewer keeps watching is the idea that you don't know what could happen next, there is no specific storyline its is just friends having fun and doing crazy things. This makes the viewer question what they will do next and keeps them watching the entire video. 
• There are a range of techniques,idea and shots I want to take from this video as a personal favourite video of mine. The use of light in this video is the main thing I would like to take from it in particular. The light makes the video more fast paced and exciting, especially the light/firework idea. The explosions of light would be a great idea to try to recreate. 
• In relation to music videos, I have learnt that there does not have to be a specific storyline but if you are going to film a variety of shots with different things happening they have to link in some way.
• I think we should avoid filming in the dark as although it looks professional here, with the cameras and equipment we have it wouldn't be possible to make it look as professional. 

Evaluating our Preliminary Task

Our 20 second music video was based on the song 22 by Taylor Swift.

What went well -

1. Inter-cutting - We used inter cutting last year in our piece and we mastered it quite well, therefore when it came to analysis music videos and how much inter cutting is used to create a fast paced video we knew what we were doing. The inter cutting matches the pace of the song, and also the style of music videos that is usually produced by this artist. 
2. Colourisation/Multi Screen - Towards the end of the video we used a multi screen in which we used the same piece of footage but colourised two of the screens and made the other two black and white. I thought this personally looked very effective and would like to use it when we make our actual music video as it isn't terribly difficult to do but does look good.
3. Lip Sync - This was a pain to do we tried to do a song that wasn't too fast so that the lip syncing wouldn't be too difficult. But it is a task to get the footage to match the lyrics, this we did effectively in this piece but I think we will need to think carefully about what song we choose for our actual piece.

Even Better if -

1. Disappearing - This was difficult to do effectively, but it doesn't look like a complete disaster. I think if we are to do this in our actual piece we would be able to spend more time on it to make it look a lot more professional. 
2. Choreography - The short amount of time we had avalible to us to make this piece didnt really give us much time to plan out an idea or storyline. We effectively made the video as a Taylor Swift style video by watching the original and making it more our own. I think given more time to plan would create a better piece as well as more time to film and choreography.
3. Instruments - The shots of the instruments werent as well done as I think they could have been. We could have used more shots and more instruments to make it more diverse. Or we could make a video without instruments at all, it depends on the idea we choose to use.