Editing progress

We have been editing our current footage and currently we have filmed and edited up to the point in which we want to add the powder paint party. The powder paint we plan to film during half term. We have tried to use a lot of quick cuts and colourisation to make our footage as close to the genre as possible. The editing has so far been an interesting process as we have been experimenting with different effects to create the desired look for our footage. 

Also the work we have done as group has been very effective due to the amount of ideas we all have. The collaboration of all of our ideas has been great to allow it to be more flexible than we had originally    anticipated. The collaborated ideas has also meant that we ended up with shots that we hadn't storyboarded and different effects that we hadn't really thought about before hand.

London Outfits - Soft Grunge Look

London Ideas -
We want these outfits to be in the style of soft grunge. Soft grunge is a lighter version of grunge which includes more feminine colours and aspects. The clothing is layered as well as being soft colour palettes teamed with blacks. The trademark for this look is really the Doc Martin boots.

Outfit 1 -

Final product - 

1950's opening shoot

We have started shooting our opening to the music video but we have shot it only a test footage and we plan to re-shoot it again after we have got all the major filming done. We wish to re shoot as there are shots we wish to change although the idea is staying the same.

This is the ideas that we had before the shoot -

We want the opening to show the female lead singer as a 1950's housewife who is tired of the same old boring lifestyle. We want her to seem to fit into her surroundings until the camera takes a closer look at her she will be wearing Doc Martins to show the element of a modern girl trapped as a housewife. 

We are filming in Katy's kitchen as it is less modern and we dressed the setting appropriately - 

This is an image of how we dressed the setting and we chose a darker colour scheme from the traditional 1950s. As many kitchens were either yellow or white, luckily the walls are white. But we chose the blue table cloth to show the male dominance in the situation. As well as the it clashing with the female's outfit, this is intentional. It shows the clash between the two people. As her partner is of an older generation.

For the opening we have picked up on the lyric 

"Your from the 70's but I'm a 90's bitch" 

We want the age gap to be clear. So we chose the 1950s look to make that clear, as there is a bigger change because it is an older time period.

Costume ideas - Housewife

Housewife (1950s Look) -
This costume needs to be quite stereotypical and fit the time period we are trying to portray. We wanted to make it as accurate as possible along with some tweeks to make it slightly more obvious that this is not the time period she belongs in.

Ideas -

Final Product -

Album Art (Part One)

Here are 5 different album artworks they are all of different genres. I am going to analyse them in detail and then look more in detail at one from our chosen genre and the one that is my personal favourite.

Album art is an important part of the sale process of music especially when it is in stores such as HMV. But our main interest in the artwork is for a digi-pack which is seen on iTunes when purchasing a single or album.  A digi - pack is shown next to the single which can be used to attract the audience to buy another single from the album or buy the album.

So whilst looking at album art I will be taking into account how it looks online and how well it targets the audience. I will also be thinking about the importance of album art and how many people actually view the digi - pack as a pose to when people purchase the physical album.

Lip Sync Task

For this task we had to look at how difficult it is to lip sync the footage to the song lyrics, this task was more to test our practical skills than our creative skills. The practicality of this task meant that we didn't think about location or mise en scene.

What we learnt from it?
- Lip syncing was more difficult that we originally thought, it showed us we needed a lot more footage that we actually had.
- This will be helpful in our music video as we plan to not only to get a lot of footage but also to give ourself more time for reshoots if needs be.
- A range of locations looks better than staying in one location.
- The most important thing that we learnt is that 30 seconds is a lot longer than we thought and you do need a lot of footage.

Marketing Research Project