Saturday, 15 February 2014

Making Powder Paint

In our first attempt to make the powder paint to use for filming we made it ourselves using cornflour and food colouring. This had its benefits:

  • Cheaper than buying actual powder paint 
  • More accessible for us as students without a real budget
  • Easy to make
  • We could choose how much we made/used



A big issue with this way of doing it was that we were not able to get a vivid enough colour as the colour would dull down any food colouring we used. For instance we used a red food dye but the final result of the dried powder was a pink despite how much food colouring we had added.


The other issue with this is that we made it a while before were able to shoot the powder paint due to our volunteers having commitments and needing them all on the same day. The powder did not keep very well and therefore had to be thrown away before we could us it.

We ended up using actual powdered paint bought from an art shop in Kingston although this was more expensive, it did end up looking a lot better as the colours were more vibrant and the powder was finer therefore was easier to throw.

Friday, 14 February 2014

Editing So Far!



Here is a rough cut of what we have edited so far we are reshooting the opening and colourising some more of the current shots. But for our first rough cut I'm happy with how this looks. The most difficult thing so far for me has been lip syncing due to the fast pace of the song its been challenging to pair shots with the song to an exact second.

Monday, 10 February 2014

Album Art Part Two

OneRepublic-Native-2013  One Republic - Native (2013)
The album is named Native and therefore it denotes that they are looking at more natural style in their music. The group is a pop rock band comprised of five members. Their are five animals portrayed on this cover this could be representative of each different member. It represents how different each member is as well as them being indigenous to different countries.

This art work is simple yet powerful. The colours as well as the use of the overlapping animals helps to catch the eye. Fans of theirs will understand the cover more than people who are looking to purchase only one single. The font is also representative of the group. It is their trademark style so they are easy to identify.

                                                                          Mylo Xyloto - Coldplay (2011)

This album is a concept album by Coldplay. The group is an alternative rock band. The key theme of this album is a happy ending to a love story. The album is supposed to be different to its predecessors it has more of a "stripped-back" sound. The cover was meant to be an explosion of colour unlike their album Viva La Vida. The artwork is composed of song lyrics and key themes of the album. It was created by the band in their home studios.

The cover only shows three sections of the wall and inside the booklet the whole wall is shown. The artwork was so successful that they went on to sell canvases of it. The font is different to their usual trademark it is a new graphic design made especially for this album.


The Truth About Love - Pink (2012)

Pink is a pop/rock artist and this is shown clearly in the artwork. Its theme is love, relationships and break ups. It also deals with feminist issues. The artwork is very basic but within in the pop genre album covers tend to feature the artist. This image shows her as a confident woman with attitude as well as class.

The colours are complimentary to the image as well as the font style. Her trademark is still used in her name using a ! as an I. The font is outlined in colour which is eye catching and would be something that we could use when developing our digi-packs.

Tuesday, 28 January 2014

Editing progress


We have been editing our current footage and currently we have filmed and edited up to the point in which we want to add the powder paint party. The powder paint we plan to film during half term. We have tried to use a lot of quick cuts and colourisation to make our footage as close to the genre as possible. The editing has so far been an interesting process as we have been experimenting with different effects to create the desired look for our footage. 

Also the work we have done as group has been very effective due to the amount of ideas we all have. The collaboration of all of our ideas has been great to allow it to be more flexible than we had originally    anticipated. The collaborated ideas has also meant that we ended up with shots that we hadn't storyboarded and different effects that we hadn't really thought about before hand.

Friday, 17 January 2014

London Outfits - Soft Grunge Look

London Ideas -
We want these outfits to be in the style of soft grunge. Soft grunge is a lighter version of grunge which includes more feminine colours and aspects. The clothing is layered as well as being soft colour palettes teamed with blacks. The trademark for this look is really the Doc Martin boots.

Outfit 1 -


Final product - 



Sunday, 12 January 2014

1950's opening shoot

We have started shooting our opening to the music video but we have shot it only a test footage and we plan to re-shoot it again after we have got all the major filming done. We wish to re shoot as there are shots we wish to change although the idea is staying the same.

This is the ideas that we had before the shoot -


We want the opening to show the female lead singer as a 1950's housewife who is tired of the same old boring lifestyle. We want her to seem to fit into her surroundings until the camera takes a closer look at her she will be wearing Doc Martins to show the element of a modern girl trapped as a housewife. 

We are filming in Katy's kitchen as it is less modern and we dressed the setting appropriately - 

This is an image of how we dressed the setting and we chose a darker colour scheme from the traditional 1950s. As many kitchens were either yellow or white, luckily the walls are white. But we chose the blue table cloth to show the male dominance in the situation. As well as the it clashing with the female's outfit, this is intentional. It shows the clash between the two people. As her partner is of an older generation.

For the opening we have picked up on the lyric 
"Your from the 70's but I'm a 90's bitch" 
We want the age gap to be clear. So we chose the 1950s look to make that clear, as there is a bigger change because it is an older time period.

Saturday, 11 January 2014

Costume ideas - Housewife

Housewife (1950s Look) -
This costume needs to be quite stereotypical and fit the time period we are trying to portray. We wanted to make it as accurate as possible along with some tweeks to make it slightly more obvious that this is not the time period she belongs in.

Ideas -


Final Product -