Album Art (Part One)

Here are 5 different album artworks they are all of different genres. I am going to analyse them in detail and then look more in detail at one from our chosen genre and the one that is my personal favourite.

Album art is an important part of the sale process of music especially when it is in stores such as HMV. But our main interest in the artwork is for a digi-pack which is seen on iTunes when purchasing a single or album.  A digi - pack is shown next to the single which can be used to attract the audience to buy another single from the album or buy the album.

So whilst looking at album art I will be taking into account how it looks online and how well it targets the audience. I will also be thinking about the importance of album art and how many people actually view the digi - pack as a pose to when people purchase the physical album.

Lip Sync Task

For this task we had to look at how difficult it is to lip sync the footage to the song lyrics, this task was more to test our practical skills than our creative skills. The practicality of this task meant that we didn't think about location or mise en scene.

What we learnt from it?
- Lip syncing was more difficult that we originally thought, it showed us we needed a lot more footage that we actually had.
- This will be helpful in our music video as we plan to not only to get a lot of footage but also to give ourself more time for reshoots if needs be.
- A range of locations looks better than staying in one location.
- The most important thing that we learnt is that 30 seconds is a lot longer than we thought and you do need a lot of footage.

Marketing Research Project